Yatin Makkar

As part of the team, I contributed to winning a silver trophy at the BW Excel Awards 2023, hosted by BW Businessworld, in the Best Use of Influencers category for our work with Navneet Education Limited. The following year, we earned a bronze trophy in the same category at the Indian Television PRCA 2024 for the same campaign. The campaign, executed for Youva World, a subsidiary of Navneet Education, involved over 30 influencers across both online and offline channels. My role in the campaign was significant, contributing from ideation and conceptualization through to execution. The campaign garnered substantial reach, resulting in a 5x revenue increase for the brand’s targeted products, primarily Youva Clay, aimed at children and their mothers. Due to the success and recognition of the campaign, the client decided to scale up the initiative by rebranding it as the Youva My Bappa Campaign, which was expanded to a nationwide effort. Initially launched online and in Mumbai, the success of the campaign led to its extension to four metro cities across India.