NIC Ice Cream set out to highlight its Indian Inspiration flavors, a unique fusion of traditional Indian mithais and ice creams, during Diwali 2023. The campaign aimed to position these flavors as a festive favorite and connect with consumers through an engaging influencer marketing approach. Six influencers were onboarded to create co-collab Instagram reels that showcased the innovative flavors in an authentic, relatable way. Most influencers also provided content usage rights, enabling the brand to amplify the campaign’s reach across platforms.
The reels sparked conversations around NIC’s festive offerings, blending nostalgia with modern indulgence. While Instagram served as the primary platform, some influencers experienced stronger traction on Facebook, ensuring broader visibility. The campaign ran over four days, strategically timed to align with the festive season and capture maximum attention.
The campaign generated high engagement with significant likes, shares, comments, and saves, fostering meaningful interactions with the audience. It resonated deeply with consumers, leading to an increase in NIC Ice Cream’s follower base and enhancing festive brand recall. By leveraging influencer-driven storytelling, the campaign achieved impressive results with an efficient cost-per-view, successfully positioning NIC Ice Cream’s fusion flavors as a modern festive dessert choice.
Performance Metrics
- Total Accounts Reached: 5,28,420
- Total Views: 6,14,654
- Interaction Rate: 7.36%
- Engagement Rate: 5.3%
- Follower Growth: Increased from 16.6k to 17.1k