Zavya, a homegrown silver jewelry brand, aimed to position itself as a premium alternative to established names like Tanishq, Bluestone, and CaratLane. However, the brand was hesitant about investing in influencer marketing, fearing an uncertain ROI. They also had high creative expectations, often requesting multiple revisions to ensure the content met their vision.
To address this, we handpicked fashion and lifestyle influencers who could deliver high-quality, premium content that resonated with Zavya’s brand identity. Instead of generic promotions, we focused on storytelling, crafting content around festivals and special occasions to highlight the jewelry’s elegance and emotional value.
Starting with Delhi-based influencers, we gradually expanded nationwide after seeing the success in engagement, content quality, and brand recall. By leveraging affordable premium micro and macro influencers, we positioned Zavya as an aspirational yet accessible brand. The campaign not only elevated brand perception but also helped build consumer trust and affinity, proving the tangible impact of a well-executed influencer strategy.