Led the launch and execution of several flagship online and on-ground IPs for Agency Reporter, including 40under40, 30under30, India’s Most Influential Digital Leaders, Connected TV Asia Symposium, Programmatic Asia Symposium, Front Benchers, SHE Front Benchers, and Stakes – PR and Communications Awards.
My role encompassed end-to-end management of these initiatives, starting from conceptualizing and launching the IPs to overseeing their execution. This involved strategizing and sending targeted mailer campaigns, onboarding panelists, speakers, and jury members, and driving awareness through social media and email marketing campaigns.
Additionally, I played a crucial role in designing and launching websites or microsites for these events, focusing on creating an intuitive user interface (UI) and user experience (UX) to ensure seamless navigation. The microsites were used to showcase event details, highlight key participants, enable registrations, and act as a central hub for all event-related activities, significantly enhancing the overall engagement and accessibility of the IPs.
Worked with sponsors: Jio Cinema, mediasmart, Teads, Lemma, MiQ, Magnite
Worked with sponsors: MiQ, DoubleVerify, mediasmart, The Trade Desk, Lemma
Worked with sponsors: ActiMedia PR & Digital, Concept BIU, PRP Group, Dharma Media Consultants, Kaizzen, mCaffiene, Honor Tech, CreatorsClout
Worked with sponsors: Samsung Ads, Segumento, mediasmart, Lemma, Vidgyor, MiQ, DoubleVerify, IAS
Worked with sponsors: Game.TV, WICCI, MiQ
Worked with sponsors: AliveNow
Worked with sponsors: Nukkad by Stage
Worked with sponsors