Navneet’s HQ Journals campaign aimed to position the brand as an essential tool for personal growth, creativity, and new journeys. The campaign, driven by the #MyHQMyPartner hashtag, involved multiple influencers with diverse followings to create organic, authentic content promoting the journals. The campaign included deliverables such as reels, stories, and link-in-bio mentions, generating impressive results across a variety of content formats. A total of 31 deliverables were completed by 9 influencers, exceeding the initial commitment of 24.
Influencers engaged in creating captivating reels that reached an average of 11,000 views each, with the highest-performing reel reaching 16,600 views. Stories, though slightly less impactful, still contributed valuable engagement with a total of 74 interactions, including link clicks, shares, and sticker taps. The total campaign engagement reached over 47,000 accounts, with a significant number of interactions including likes, comments, saves, and shares.
Overall insights from the campaign highlighted the importance of aligning content with current trends, influencer feedback, and focusing on a clear, single call-to-action (CTA) to enhance campaign effectiveness. Influencers recommended incorporating HQ’s labels and packaging more visibly to improve brand recall, as the subtle branding sometimes went unnoticed. Despite some reach limitations, the campaign was considered a success, showcasing the power of creative content in influencer marketing.
Performance Metrics
- Total Influencers: 9
- Total Deliverables: 31
- Total Engagement: 63,139
- Total Accounts Reached: 47,419
- Total Reel Views: 72,652
- Total Story Impressions: 4,458
- Total Engagement Rate: 13.31%
- Engagement Rate: 2.05%
- Total Accounts Reached (Reels): 43,067