Objective
The goal was to create awareness about Prisma AI, a cutting-edge computer vision technology company, and its patented platform, Gryphos. Gryphos leverages machine learning and Deep Convolutional Neural Networks to analyze human body language, gestures, signals, and behavior. It offers advanced capabilities for video, image, object, and facial analysis, enabling predictive insights and cognitive intelligence applications for various industries.
Prisma AI’s solutions were instrumental in partnering with Adani Airports, where their Visual AI services were used to assist senior citizens and individuals with disabilities. Visual AI cameras detected and flagged such individuals for proactive assistance, enhancing passenger experience and accessibility.
Challenges
- Spokesperson Availability: The primary spokesperson, Shreeram Iyer, was rarely available for media interactions. This required repositioning the other co-founder, Amitabh Roychowdhury, as the face of the company for all interviews and engagements.
- Campaign Execution: Prisma AI’s association with Amitabh Bachchan, a tech enthusiast, presented a unique branding opportunity. However, conceptualizing and executing a campaign to align with his persona required strategic planning and creativity.
- Diverse Focus Areas: Prisma AI targeted multiple industries, including Aviation, Roadways & Infrastructure, and Banking, necessitating tailored narratives for each sector.
Strategy
- Media Outreach and Positioning
- Positioned Prisma AI and Gryphos as pioneers in Visual AI with impactful narratives highlighting their innovative solutions.
- Secured byline articles and interviews for Amitabh Roychowdhury to build thought leadership across their key focus industries.
- Adani Airports Partnership Highlight
- Leveraged Prisma AI’s collaboration with Adani Airports to craft stories emphasizing the practical benefits of their technology, particularly in assisting senior citizens and differently-abled passengers.
- Celebrity-Driven Campaign Ideation
- Capitalized on Prisma AI’s relationship with Amitabh Bachchan by ideating a Twitter campaign, #ABBhaiAI, to amplify brand awareness. The campaign aligned the actor’s tech-savvy persona with Prisma AI’s innovative offerings.
- Tailored Industry Narratives
- Developed industry-specific messaging for Aviation, Roadways & Infrastructure, and Banking to secure coverage in relevant trade and business publications.
Results
- Generated significant byline coverage in top-tier publications, reinforcing Prisma AI’s leadership in Visual AI.
- Effectively positioned Amitabh Roychowdhury as the primary spokesperson, ensuring continuous media engagement despite the unavailability of the main spokesperson.
- Highlighted Prisma AI’s partnership with Adani Airports, gaining visibility for their impactful technology application in aviation.
- Created buzz around the potential brand association with Amitabh Bachchan through the conceptualized #ABBhaiAI campaign.
Key Takeaways
- Adaptability in spokesperson positioning can ensure consistent media engagement even when primary spokespeople are unavailable.
- Strategic use of celebrity associations can amplify brand awareness, provided the campaign aligns with both the brand’s values and the celebrity’s persona.
- Tailored narratives for diverse industries are essential for maximizing media impact across various sectors.
Conclusion
The campaign successfully established Prisma AI as a pioneer in computer vision technology, showcasing its applications in real-world scenarios such as airport accessibility and positioning the brand as an innovator across Aviation, Roadways & Infrastructure, and Banking. The ideation of the #ABBhaiAI campaign demonstrated Prisma AI’s potential for impactful collaborations, reinforcing its identity as a leader in the tech space.
To check the full coverage tracker, please click on the following button